Notes on fashion image production

Practical notes on fashion image production: shot lists, lookbooks, model consistency, costs, marketplace specs, AI Act labelling and Content Credentials.

1. AI models for clothing brands: what to check before you use them

   Before you put generated models on your product pages: the checks that decide whether the images are usable, and how to run a pilot that proves it.

2. EU AI Act Article 50: do AI model images in fashion e-commerce need a label?

   Article 50 of the EU AI Act applies from 2 August 2026. What it means for generated model images on product pages and in ads, and who labels what.

3. How many photos does a fashion product page need? A shot list by category

   How many photos a fashion product page needs, by category: shot lists for tops, denim, dresses, outerwear, shoes and bags, plus what platforms allow.

4. Ghost mannequin vs flat lay vs on-model: which product photo for which job

   On-model, ghost mannequin or flat lay? What each product photo style shows, what it costs, what marketplaces ask for, and which one to use for which job.

5. What a fashion e-commerce photoshoot costs in 2026, line by line

   What an on-model e-commerce photoshoot costs in 2026: model, photographer, studio, styling, retouching and usage fees, per day and per image, with sources.

6. How to keep the same model across a whole collection

   Why generated fashion models drift between images, and the production steps that keep one face, skin tone and body identical across hundreds of products.

7. The photography style guide for fashion e-commerce, section by section

   What to put in a fashion e-commerce photography style guide: shot lists, crops, background, poses, styling, colour accuracy, file specs, plus a template.

8. How to make a lookbook for a clothing brand

   How to make a lookbook for a clothing brand: the reader, the look list, casting, location, a shot list per look, layout, and a look sheet you can copy.

9. C2PA Content Credentials for product images, and what your shop platform strips

   What C2PA Content Credentials are, how to check a product image for them, and why many shop platforms and CDNs strip them before a customer sees the file.

10. AI fashion campaigns so far: what Levi's, Mango, H&M and Guess learned

    Levi's, Mango, H&M and Guess all used generated models in public. What each one did, how customers and press reacted, and what it means for your brand.