Logo distortion

Logo distortion is a failure in generated fashion imagery where a logo, badge or lettering on a garment is redrawn: letters turn into near-letters, shapes change, or a mark moves or disappears.

Logo distortion is one of the easiest failures to spot and one of the most damaging to ship, because a logo is the brand's own signature on the product. Research on virtual try-on has named it for years: common methods capture a garment's overall look but fail to preserve detailed patterns, text and logos.

The reference for this page's example: a sweatshirt's embroidered chest badge photographed flat, straight on and sharp, the kind of close-up a generator needs. AI-generated image

Where it shows up

Chest logos and badges on tops and sweatshirts.
Lettering on waistbands, straps and labels.
Embroidered marks and small woven tabs, especially on denim.
Logos on curved or folded fabric, where the generator has to redraw them in perspective.

How to catch it in review

Zoom to 100% on every logo in every image, and compare letter by letter with a close-up reference. Near-letters, a missing serif, a letter that turns into a shape, or a badge that moved a few centimetres are all rejects. Thumbnails hide this failure completely.

A staged failure made from the reference above: on the body, the badge's circle has been squashed into a wide oval, the leaves spread flatter to fit it, and the mark sits lower on the chest. AI-generated image

How to prevent it

Supply a sharp, straight-on close-up of each logo as a reference, not only the full packshot.
Plan poses that keep the logo visible and flat, instead of folded under an arm.
When a logo fails, make the image again rather than retouching the letters in; patched lettering rarely matches the fabric's texture and light.

Part of garment fidelity. Related: print drift.