# HUMBLEBOB Journal: notes on fashion image production

Practical notes on fashion image production: shot lists, lookbooks, model consistency, costs, marketplace specs, AI Act labelling and Content Credentials.

- URL: https://humblebob.com/journal
- Publisher: HUMBLEBOB (https://humblebob.com)

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## [AI models for clothing brands: what to check before you use them](https://humblebob.com/journal/ai-models-for-clothing-brands)

Before you put generated models on your product pages: the checks that decide whether the images are usable, and how to run a pilot that proves it.

## [EU AI Act Article 50: do AI model images in fashion e-commerce need a label?](https://humblebob.com/journal/eu-ai-act-article-50-fashion-ecommerce)

Article 50 of the EU AI Act applies from 2 August 2026. What it means for generated model images on product pages and in ads, and who labels what.

## [How many photos does a fashion product page need? A shot list by category](https://humblebob.com/journal/how-many-product-photos-fashion-pdp)

How many photos a fashion product page needs, by category: shot lists for tops, denim, dresses, outerwear, shoes and bags, plus what platforms allow.

## [Ghost mannequin vs flat lay vs on-model: which product photo for which job](https://humblebob.com/journal/ghost-mannequin-vs-flat-lay-vs-on-model)

On-model, ghost mannequin or flat lay? What each product photo style shows, what it costs, what marketplaces ask for, and which one to use for which job.

## [What a fashion e-commerce photoshoot costs in 2026, line by line](https://humblebob.com/journal/fashion-ecommerce-photoshoot-cost)

What an on-model e-commerce photoshoot costs in 2026: model, photographer, studio, styling, retouching and usage fees, per day and per image, with sources.

## [How to keep the same model across a whole collection](https://humblebob.com/journal/consistent-ai-model-across-collection)

Why generated fashion models drift between images, and the production steps that keep one face, skin tone and body identical across hundreds of products.

## [The photography style guide for fashion e-commerce, section by section](https://humblebob.com/journal/ecommerce-photography-style-guide)

What to put in a fashion e-commerce photography style guide: shot lists, crops, background, poses, styling, colour accuracy, file specs, plus a template.

## [How to make a lookbook for a clothing brand](https://humblebob.com/journal/how-to-make-a-fashion-lookbook)

How to make a lookbook for a clothing brand: the reader, the look list, casting, location, a shot list per look, layout, and a look sheet you can copy.

## [C2PA Content Credentials for product images, and what your shop platform strips](https://humblebob.com/journal/c2pa-content-credentials-product-images)

What C2PA Content Credentials are, how to check a product image for them, and why many shop platforms and CDNs strip them before a customer sees the file.

## [AI fashion campaigns so far: what Levi's, Mango, H&M and Guess learned](https://humblebob.com/journal/ai-fashion-campaigns-what-brands-learned)

Levi's, Mango, H&M and Guess all used generated models in public. What each one did, how customers and press reacted, and what it means for your brand.

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About the publisher: HUMBLEBOB is a production partner for fashion imagery. We read your brand, sort your briefing, make the assets, deliver them ready for your channels and put what we learn into the next drop.